Explore the best creative works

NHS: Better Health by M&C Saatchi

Client: NHS
Date: Jan 2022
Your Vote
4/5
Overall Rating
2/5
Opps, please vote again
8 votes

The UK government has launched a new app as part of its ‘Better Health’ campaign to help families make more informed dietary choices.

The NHS food scanner app enables users to scan product barcodes from their purchases and the app will then provide a potentially healthier alternative, making it easy for families to make the switch.

To launch the initiative, a short film by M&C Saatchi has been released that brings the swaps to life in everyday family scenarios.

The multimedia campaign will run throughout England until March 31 and will include new editions for TV, video-on-demand, radio, out-of-home, media partnerships, social media, alongside national and regional PR activity.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy