Like Bob Dylan did in 1965, Mini has gone electric. To draw attention to the Mini Electric Pacesetter, which is the latest safety car for the ABB FIA Formula E World Championship race series, Mini and M&C Saatchi have turned Rome into a street circuit.
Against the backdrop of an ancient city, the futuristic 'The Electric City Challenge' sees two vehicles compete in an electrifying head-to-head contest between St Peter's Basilica, the Theatre of Marcellus, Castel Sant'Angelo and EUR: the Mini Electric Pacesetter and Rome’s underground electric train, to find out which is the top performing electric vehicle in town.
CREDITS M&C SAATCHI
Executive Creative Director e Partner: Luca Scotto di Carlo e Vincenzo Gasbarro
Creative Director: Matteo Grandese, Alessandro Candito
Senior Digital Art Director: Giulia Richetta
Client Service Director: Barbara Pusca
Account: Gabriele Giannarelli
Head of Strategy: Massimo Capucci
Social Media Strategy&Supervisor: Stefania Zulian
Production Director: Federico Fornasari
CREDITS CDP UTOPIA
Director: Vincenzo Gasbarro
DOP: Piermaria Agostini
DOP 2nd unit: Gabriele Sossella
Focus Puller: Bartolomeo Pellino
Photographer: Fulvio Bonavia
Head of editor: Manuel Savoia
Editor: Tommaso Quartana
Director Assistant: Claudio Cingoli
Production Designer: Claudia Bagordo
Service Facilities: Rec roma e Freedom
Producer: Lorenzo Alaimo e Silvia Basani
Head of Production: Federico Santangelo
Thank to the Municipality of Rome, the Municipal Police of Rome and Atac.
CLIENT MINI ITALIA
MINI Italia Director: Stefano Ronzoni
Marketing Manager MINI: Riccardo Licata
Brand Communication MINI: Matteo Chiarugi Bacci
Experiential Marketing MINI: Beatrice Fedeli
M&C SAATCHI MILANO: The Italian office of the youngest network of communication agencies, led by five professionals, all with consolidated experience. Carlo Noseda, Managing Partner, Vincenzo Gasbarro and Luca Scotto di Carlo both Creative Partners, Silvio Meazza Interactive Partner and Jonathan Grundy Senior Partner.
PRESS OFFICE M&C SAATCHI: