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Mini: The Electric City Challenge by M&C Saatchi

Client: Mini
Date: Apr 2021
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Like Bob Dylan did in 1965, Mini has gone electric. To draw attention to the Mini Electric Pacesetter, which is the latest safety car for the ABB FIA Formula E World Championship race series, Mini and M&C Saatchi have turned Rome into a street circuit.

Against the backdrop of an ancient city, the futuristic 'The Electric City Challenge' sees two vehicles compete in an electrifying head-to-head contest between St Peter's Basilica, the Theatre of Marcellus, Castel Sant'Angelo and EUR: the Mini Electric Pacesetter and Rome’s underground electric train, to find out which is the top performing electric vehicle in town.

Credits

CREDITS M&C SAATCHI

Executive Creative Director e Partner: Luca Scotto di Carlo e Vincenzo Gasbarro

Creative Director: Matteo Grandese, Alessandro Candito

Senior Digital Art Director: Giulia Richetta

Client Service Director: Barbara Pusca

Account: Gabriele Giannarelli

Head of Strategy: Massimo Capucci

Social Media Strategy&Supervisor: Stefania Zulian

Production Director: Federico Fornasari

CREDITS CDP UTOPIA

Director: Vincenzo Gasbarro

DOP: Piermaria Agostini

DOP 2nd unit: Gabriele Sossella

Focus Puller: Bartolomeo Pellino

Photographer: Fulvio Bonavia

Head of editor: Manuel Savoia

Editor: Tommaso Quartana

Director Assistant: Claudio Cingoli

Production Designer: Claudia Bagordo

Service Facilities: Rec roma e Freedom

Producer: Lorenzo Alaimo e Silvia Basani

Head of Production: Federico Santangelo

Thank to the Municipality of Rome, the Municipal Police of Rome and Atac.

CLIENT MINI ITALIA

MINI Italia Director: Stefano Ronzoni

Marketing Manager MINI: Riccardo Licata

Brand Communication MINI: Matteo Chiarugi Bacci

Experiential Marketing MINI: Beatrice Fedeli

M&C SAATCHI MILANO: The Italian office of the youngest network of communication agencies, led by five professionals, all with consolidated experience. Carlo Noseda, Managing Partner, Vincenzo Gasbarro and Luca Scotto di Carlo both Creative Partners, Silvio Meazza Interactive Partner and Jonathan Grundy Senior Partner.

PRESS OFFICE M&C SAATCHI:

Francesca Nos