Looks like you need to let it out by M&C Saatchi
- Location:
Promote Iceland has today unveiled a major new multi market campaign, which invites the world to let out their frustrations into its vast and beautiful landscapes to relieve tensions and feel renewed.
‘Looks like you need to let it out’, aims to position Iceland as a desirable destination and make it top-of-mind as people start to book holidays again, was developed in partnership with creative agency M&C Saatchi Group. It is the first work to launch since Promote Iceland appointed them earlier this year and will run across the US, UK, Germany, Canada and Denmark.
Inspired by the practice of ‘scream therapy’, ‘Looks like you need to let it out’ will capture screams, yells and shouts from anyone, anywhere in the world and release them through speakers located in seven stunning and remote locations across the island.
Credits
SS+K
Partner: Lenny Stern
Executive Creative Director: Stevie Archer
Managing Director, Production + Operations: John Swartz
Agency & Client Lead: Amy Frisch
Account Director: José Salgado
Agency Producer: Craig von Wiederhold
Creative Director: Daniel Bremmer
Senior Strategist: Elena Claro
Managing Director, Strategy Group: Kevin Skobac
M&C Saatchi UK
Camila Gurgel: Senior Copywriter
Ieva Paulina: Senior Art Director
Peel
Managing Directors: Magnús Magnússon, Egill Thordarson
Designer: Einar Guðmundsson
Animator: Arnar Jónsson
M&C Saatchi TALK (Global PR Hub)
Chris Hides: Global Managing Director
Sophie Hayes: Director
Lauren Hunt-Morgan: Senior Associate Director
Jade Beaty: Senior Account Manager
Maia Quinn: Account Manager
Firefall
Founder, Chief Technologist: Scott Park
Producer: Nancy Tran
Skot Productions
Directors: Samuel & Gunnar
Executive Producer: Hlynur Sigurðsson
Head of Production / Producer: Birna Paulina Einarsdóttir
