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Gordon Young
Editor-in-chief at The Drum

Legal & General Investment Management: Own Your World by M&C Saatchi

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Legal & General Investment Management (LGIM) has launched its consumer facing campaign 'Own Your World'.

Created by M&C Saatchi, appointed in March 2018, the campaign has a disruptive feel, designed to bring to life LGIM’s vision to empower more people to start investing in the things they care about. This vision is underpinned by a clear belief that diverse businesses and those which operate best practice climate policies deliver sustainable long-term value.

The campaign launches on 25 June, running nationally with DOOH, press and digital. A ‘Glass ceiling removal service’ will be staged as a stunt in London on 25 June, with further bursts of activity landing later in the year.

As one of the world’s leading investment companies, LGIM believes it has a responsibility, to both its customers and to society. It is known for taking an active role in the companies in which it invests across its whole range of funds in order to raise their standards in areas such as climate change and diversity.


Client – Dame Helena Morrissey, head of personal investing

Chief Creative Officer – Justin Tindall

Deputy Executive Creative Director – Mark Goodwin

Creative teams – Alan Jones & Angelo An, Thom Farrall & Liam Campbell

Design Director – Sophia Ben Yedder

Producer – Andy Williams

Head of Strategy – Steve Parker

Senior Account Director – Gemma Dodds Senior Account Manager – Kelly Larken

Media agency – Mindshare

PR Managing Director – Davnet Doran, M&C Saatchi PR

PR Campaign leads – Pema Seely, Lauren Hunt Morgan, M&C Saatchi PR

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