GOGOSOHO by M&C Saatchi
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M&C Saatchi is unveiling 'GOGOSOHO', an energetic new campaign celebrating the small independent businesses of its Soho home. The pro-bono push is also supported by the Mayor of London’s office, Westminster Council and The Soho Society.
The campaign brings together more than 20 local businesses, including Ronnie Scott’s, John Snow, Bar Italia, Soho’s Original Adult Store and Duck Soup, under one creative umbrella.
To amplify the push, M&C Saatchi is also using social media, influencer activity and performance media, geotargetting visitors to central London to encourage them to pop in to Soho, as well as creating a bot to hijack hashtagged conversations about Soho on social channels, directing people to the campaign and its participating businesses.
Credits
Creative agency: M&C Saatchi
Marketing Director – Christi Tronetti
Chief Creative Officer – Ben Golik
Joint Head of Design – Andy Harris
Joint Head of Design – Jonathan Muddell
Copywriter – Amy Parkhill
Integrated Producer – John Dutney
Production Assistant – Sunny Moon-Little
Account Assistant – Alex Passingham
Production/Film Company – Oh Brother
Creative technology – M@KE at M&C Saatchi
Photographer - Tarik Ahmet
