Independent charity GambleAware and The Safer Gambling Board, whose mission is to keep people safe from gambling harms, have launched a campaign aiming to encourage people to pause and reconsider before they place a bet they may regret.
The push was created in partnership with creative agency M&C Saatchi and is the second major campaign to launch as part of BeGambleAware and The Safer Gambling Board’s broader ‘Bet Regret’ initiative, which promotes safer gambling, primarily amongst men aged 18 to 34.
Timed to coincide with the start of the football season, the campaign includes two films featuring people who are about to place ill-considered bets. The unsuspecting gamblers are each interrupted by a wrestler, who pins them down until they agree to ‘tap out’ of their betting apps, saving them from Bet Regret.
The campaign was produced during lockdown using exceptional quarantine measures to allow physical contact with amateur wrestler Adam Kirby, who stars in the ads.
BeGambleAware “Tap Out” credits
Marc Etches - CEO
Zoe Osmond – Communications Director
Jen Gould – Communications Manager
Creative agency: M&C Saatchi
Matt Lee - Deputy Executive Creative Director
Danny Jones - Creative
Jordan Morris - Creative
Bruce McKelvie - Head of Film
James May - Business Director
Jamie Roston - Senior Account Manager
Carole Raeber - Senior Strategist
Andy Harris - Head of Design
Production company: Academy Films
Vince Squibb - Director
Media agency: Goodstuff