BeGambleAware, the initiative from independent charity GambleAware and The Safer Gambling Board, whose mission is to keep people safe from gambling harms, has launched a tactical campaign starring ex-England international goalkeeper David James MBE, as it seeks to help people keep ‘Bet Regret’ in check following the return of the Premier League.
The push was created in partnership with creative agency M&C Saatchi and is part of BeGambleAware and The Safer Gambling Board’s broader ‘Bet Regret’ campaign, which promotes safer gambling, primarily amongst men aged 18 to 34.
With football returning to our screens, and a packed schedule of fixtures, M&C Saatchi and GambleAware recognised that excited fans might be more susceptible to placing lots of impulsive bets, potentially leading to feelings of regret.
Zoë Osmond - Communications and Engagement Director
Jen Gould – Communications Manager
Creative agency: M&C Saatchi
James May – Business Director
Jamie Roston – Account Manager
Danny Jones – Creative
Jordan Morris – Creative
Matt Lee – Executive Creative Director
Bruce McKelvie – Head of TV – Agency Film Producer
Production company: Electric Robin
Kevin Batchelor - Director
Ross Brandon – Co-founder and Producer
Media agency: Goodstuff