Date: Oct 2018
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M&C Saatchi today launches its latest campaign for Instax. The creative puts the audience’s relationship with printed photos at its heart, continuing its ambition to change consumer behaviour surrounding taking pictures and sharing memories.

While digital cameras and social media pushes consumers away from print, the new campaign shows why tangible memories are still so important to us.


Title/Project: #Filltheworld

Agency: M&C Saatchi

Account Lead: Lucy Williams

Agency lead job title: Group Account Director

Account team: Pippa Hardingham & Rebecca Hazell

Client name: Karina Thomsen– instax/Fujifilm

Client job title: Group Marketing Manager

Creative Team: Dominic Moira / Kieron Roe

Creative Directors: Matt Collier / Wayne Robinson

Planner/CSU Director: Matt Brazel / Steve Parker

Media agency: MJ Media

Media planner: Dan Kavanagh

Production company: Mad Ruffian

Director: Chris Watson Wood / Amanda Jones

Audio Post Production: Mad Ruffian

Post Production: Mad Ruffian