Dorset Cereals: Breakfast on the Slow by m&c saatchi

M&C Saatchi has unveiled an integrated campaign for Dorset Cereals targeting young urban families and encouraging them to slow down for breakfast.

The 30-second ad is set in a kitchen, with a woman talking to the camera about how breakfast has evolved into something we have on the go, or miss altogether. The ad continues in slow motion ending with the idea of taking the ‘fast’ out of breakfast.

M&C Saatchi and Dorset Cereals have developed a new digital-first communications strategy to increase premium appeal among young urban families and drive trial.