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Department for International Trade: Ready to Trade by M&C Saatchi

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The Department for International Trade has launched its largest-ever international trade and investment campaign as part of the UK Government’s continued drive for the UK to be the world’s leading business destination.

The work, created by M&C Saatchi, showcases the UK’s trade and investment opportunities to a global marketplace.

This is the latest initiative in the successful and longstanding GREAT campaign. Timed to follow the UK’s departure from the EU, the campaign encompasses eighteen cities across thirteen countries, focussing on high impact sites including Tokyo, Shanghai, Seoul, Sydney, New York, Los Angeles, Dubai, Mumbai, Sao Paulo and Mexico City.

The campaign showcases the strength of the UK as a leading investment and trade partner, in particular in the financial services, technology and the renewable energy sectors. A series of nine key visuals have been created in the first instance and will be activated in the coming two months across advertising, events and digital channels around the world, before continuing through the calendar year.

Credits

Department for International Trade:

Conrad Bird CBE – Director, Campaigns & Marketing

David Watson – Deputy Director, Campaigns & Marketing

Damien Roberts – Senior Graphic Designer

Emily Fitzgibbons – Deputy Head of Investment Marketing

M&C Saatchi:

Justin Tindall - Executive Creative Director

Matt Lee – Creative Director and Copywriter

Jessica Wardle – Managing Partner

Luke Nokes - Business Director

Evan O Driscoll – Senior Account Director

Katie Mandel - Senior Account Manager

Ed Day - Producer

Production:

Production Company: Happy Finish and Taylor James