Cervical Screening Saves Lives by m&c saatchi
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The number of women attending cervical screening is at a 20-year low - a startling reality that has kick-started Public Health England (PHE) to launch the government's first-ever national screening campaign.
Each year, around 2,600 women are diagnosed with cervical cancer. Of that 2,600 - 690 women sadly die from the disease. The role that cervical screening plays in reducing these statistics is crucial, as testing can identify potentially harmful cells before they become cancerous.
The campaign will encourage all women to get screened when invited, and will particularly target the 25-34 age bracket, as the number of women attending cervical screening is lowest in this age group.
Created by M&C Saatchi, the ad features real people thanking their family, their friends (and even their dogs) for reminding them to attend their local cervical screening appointment.
To stress the preventative benefits of screening, the ad addresses the risk of cervical cancer and highlights how tests can stop it before it starts.