BMW Motorrad: advert-top-1 by m&c saatchi

BMW Motorrad unveils an epic branded short content film, ‘The Someday Ride’, to launch its new 3ASY RIDE motorcycle in the US market. Creatively devised by M&C Saatchi and directed by Ben Perry, the film aims to broaden what it means to be a motorcycle owner as the BMW Motorrad seeks to engage a new audience.

‘The Someday Ride’ takes us on an exhilarating journey as we follow two siblings spontaneously embark on the adventure of their dreams. Pure escapism follows as the newly liberated riders leave behind the distractions of everyday life, ditch their phones and embrace the spirit of the open road. The nearly four-minute film ends with the motivational line, ‘Your Someday Starts Today’ – emphasizing the idea at the heart of the new model of empowering people to achieve the ride of their lifetime.