The Drum Awards for Marketing - Extended Entry Deadline

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Client: Adidas
Date: Oct 2021
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Grammy-nominated rapper and baller Quavo has teamed up with Adidas to debut its wireless headphones collection in a new spot, created by M&C Saatchi, that showcases the power of movement and music to tune out the chaos of everyday life.

Best known for fronting the hip-hop group Migos, Quavo is also renowned for his skills on the basketball court which audiences can see in the 60-second ad.

‘Turn Up the Movement’ showcases the brand-new adidas noise-canceling sport earbuds built to get you in the zone. Throughout the spot, viewers get a peek at Quavo’s busy lifestyle – following him from the studio to a photoshoot and eventually the basketball court