OpenTable UK marketing campaign by Mazarine

Agency: Mazarine
Date: Jun 2019
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OpenTable, the world’s leading restaurant booking platform, has revealed its new summer marketing campaign. Designed to ensure the ‘OpenTable’ name is top of mind for diners and synonymous with discovering great dining experiences, the campaign roll out includes new countrywide broadcast adverts and sponsorship deal with Sky Pick, as well as taxi wraps and out-of-home in the capital.

The broadcast campaign will feature three spots reinforcing the brand name through a series of revolving ‘open’ signs and different restaurant table settings, before going on to highlight OpenTable’s capability to provide a restaurant for any dining occasion. The broadcast campaign will run for eight weeks across multiple terrestrial and satellite channels.

The campaign creative was put together by Carmichael Lynch. The campaign’s first creative began rolling out on June 1 across branded black cabs in London and Sky Pick as part of a nationwide sponsorship deal. Out-of-home will launch throughout the capital from mid-July. In addition, the campaign will be supported by PR, consumer marketing, social and digital activations. The campaign will come to a close at the end of August.

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