Wrexham FC: Welcome to Wrexham by Maximum Effort Productions

Ryan Reynolds and Rob McElhenney’s efforts to reach out to their Welsh fanbase through a newly-recruited translator are derailed to comedic effect after the duo’s words to woo the town of Wrexham are undermined by some savage off-script observations.

Masterminded by Maximum Efforts Productions, the agency helmed by Reynolds in partnership with former McCann creative George Dewey, the ad sees translator Maxine brought on board to convey the pair’s every word to local audiences as they attempt to sell their vision to help struggling Wrexham FC.

Welcome to Wrexham is the latest wheeze by the unlikely football club owners following last year’s buyout of the Red Dragons, one of the oldest teams in the world, which is currently languishing somewhere in the depths of the fifth tier of English football.

The show is scheduled to run for two seasons, charting the Hollywood duo’s floundering efforts to take Wrexham toward their rightful place as a powerhouse of the European football firmament.