The Drum Awards for Marketing - Entry Deadline

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Date: May 2020
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Mint Mobile and its owner Ryan Reynolds have launched a video campaign based on a PowerPoint presentation in lieu of an ad, as Coronavirus halted production.

The ad is for low-cost wireless carrier Mint Mobile, of which Ryan Reynolds is the majority owner, and was created by the ad agency Reynolds also owns, Maximum Effort Productions.

Reynolds starts the ad by explaining that it was in the middle of making an ‘epic’ ad but that because of Coronavirus, they’ve stumped for just a PowerPoint. The ad then continues onto a parody of PowerPoints, complete with cheesy stick imagery and, at one point, a puppy.

The ad also teases jokes about Reynolds, cutting to a scene of his desktop and showing a quick video of the actor’s mum.


Agency - Maxiumum Effort Productions