The Drum Awards for Social Media 2022

Live in -h -min -sec

Date: Feb 2021
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
4 votes

After a sketchy beginning, the cryptocurrency Bitcoin has burst through $50,000 (£35,900) price per Bitcoin for the first time ever, as mainstream appeal grows. Keen to latch onto the hype, Ryan Reynolds-owned Mint Mobile has revealed the 'true story' of one man's plight to remember his Bitcoin logins.

In the ad, the unlucky investor explains how he lost access to his account which is now worth $280M on a $500 initial investment. Each day he rises early to begin a "long day of reflection" climbing to the apex of Eagle Peak to sit on his "remembering rock".

Despite potentially losing millions of dollars, Mint Mobile comes to his 'rescue' with the offer of a free year’s worth of service.