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Match.com: Match Made in Hell by Maximum Effort Productions

Client: Match.com
Date: Dec 2020
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Proving dating apps are not the exclusive realm of keen teens, if Match.com's latest ad is anything to go by, demon's date too. Created by Ryan Reynolds' production company Maximum Effort, 'Match Made in Hell' accurately depicts this tumultuous year, through the unlikely pairing of 2020 with Satan, who hooked up via the app at the beginning of this year.

Taking advantage of the freedoms they look away from people this year, against a backdrop of Taylor Swift's 'Love Story' together they date in empty cinemas, exercise in abandoned gyms - even having the audacity to nick toilet rolls from public toilets. Reflecting on the year, the two muse that they don't want it to end. Yet, while it may have been a match made in 'heaven' for them, it's a made in hell for everyone else.