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Hims: Have Sexmas by Maximum Effort Productions

Date: Dec 2021
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Ryan Reynolds’s agency Maximum Effort and telehealth brand Hims are encouraging ‘Sexmas’ with a suggestive ad highlighting the important topic of erectile dysfunction.

In typically lighthearted fashion, the spot begins with the camera sweeping across an advent calendar, and a man’s hand begins to open each of the boxes to uncover a delicious chocolate treat. As the video reaches its climax, on the final day he opens box 25 to uncover a little blue pill instead. The ad finishes on the tagline: ‘Unwrap each other this year.’

Hims wants people struggling with erectile dysfunction to visit its website as ‘intimacy is a gift every loving relationship deserves.’ The brand offers a free consultation where people can potentially receive medication for issues they are facing.

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