Hims: Have Sexmas by Maximum Effort Productions
Ryan Reynolds’s agency Maximum Effort and telehealth brand Hims are encouraging ‘Sexmas’ with a suggestive ad highlighting the important topic of erectile dysfunction.
In typically lighthearted fashion, the spot begins with the camera sweeping across an advent calendar, and a man’s hand begins to open each of the boxes to uncover a delicious chocolate treat. As the video reaches its climax, on the final day he opens box 25 to uncover a little blue pill instead. The ad finishes on the tagline: ‘Unwrap each other this year.’
Hims wants people struggling with erectile dysfunction to visit its website as ‘intimacy is a gift every loving relationship deserves.’ The brand offers a free consultation where people can potentially receive medication for issues they are facing.