The Drum Awards for Marketing - Extended Deadline

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Client: HighKey
Date: Apr 2021
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The sugar-free chocolate chip cookie brand HighKey has brought out a '4-20' second edition of its Sugar Panda series, created by Ryan Reynold's Maxium Effort Productions.

Released on this "completely average April Tuesday" Sugar Panda is the unusual spokesperson for the brand, voiced by Ryan Reynolds.

He returns with some serious late-night munchies, so to help satisfy those cravings without the guilt, Reynolds announces that HighKey is offering a special one-day baked cookie sale.