The Drum Awards for Marketing - Entry Deadline

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Aviation American Gin owner Ryan Reynolds, DeLeón Tequila Owner Sean Combs (P Diddy) and David Beckham of Haig Whisky are coming together to raise money for Another Round, Another Rally, a nonprofit financial resource for the hospitality industry in the US. providing reimbursement grants and immersive educational scholarships.

Airing this Super Bowl, in the spot created by Reynolds ad agency Maximum Effort, sees Reynolds announce they are working on "an industry first" whereby they will combine all three of their spirits with the “natural ingredients from Tampa Bay and Kansas City for a cocktail everyone can agree on while watching the Big Game this weekend.”

Soon realizing they are not mixologists, instead they come together to support the bartending community. Diageo, who’s portfolio includes Aviation American Gin, DeLeón Tequila and Haig Club Whiskey will be donating one million dollars to Another Round, Another Rally's Bartender's Benevolent Fund and Drinks Trust UK to support the bartending community.