Mattel: Uno Flip

Client: Mattel
Date: Feb 2019
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Mattel's card game Uno has introduced its most competitive version ever - Uno Flip. The game follows the classic Uno game’s premise of matching numbers and colors, but now features double-sided cards that when prompted by a 'Flip' card, changes the entire game.

The double-sided Uno Flip deck features both a Light and a Dark side. The Light side plays like classic Uno, but the Dark side has never before seen penalty cards, including the first ever DRAW 5 card. Playing a “Flip” card will change the game, giving players unexpected challenges, keeping the competition fierce and intensity levels high.

To promote the game, Mattel came out with a how-to video and also flipped its signature logo on all its social media channels.


Brand: Mattel (Uno)