Love It All by MATTA
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ATP UNVEILS NEW BRAND AND GLOBAL MARKETING CAMPAIGN
Striking new look for ATP and tournaments - including new logo and title for the Tour
Marketing campaign will “engage casual sports fans”, drive digital/broadcast engagement and grow tournament attendance
Changes follow pioneering new format innovations at Next Gen ATP Finals tournament and Amazon Prime broadcast partnership
LONDON — The ATP has today unveiled a new brand identity and plans for an ambitious global marketing campaign – built around its “Love It All” message, which highlights the unparalleled excitement and drama delivered by every one of the ATP’s 63 tournaments during the season.