McCann: Priceless by MasterCard
- Location:
Debuting in more than 45 countries, Mastercard’s brand ambassadors from across multiple sports are coming together for the first time ever in a new digital-first creative effort, fittingly themed, “Together, Everything is Possible.” This latest Start Something Priceless• effort uses the universal passion around sport and its inherent values of teamwork, sportsmanship, generosity and inclusion to demonstrate that it only takes a moment to connect with people to make a greater impact.
The creative shows athletes Lionel Messi, Neymar Jr, Dan Carter, Bryan Habana, Annika Sorenstam, Ana Ivanovic and Valeri Kamensky connecting with each other over social media and using their Mastercard tap and go payment products to chase a red ball across continents and cultures to make sure it gets back to its owner.
Credits
Raja Rajamannar – Chief Marketing & Communications Officer
Monica Biagiotti – Consumer Marketing & Sponsorships Executive VP
Cristina Paslar – Consumer Marketing VP
Mel Clements – Digital & Social Marketing VP
Natalia Umeoka – Consumer Marketing Senior Specialist
Jennifer Ziemer – Digital & Social Manager
Jazmin Sagastiverza – Digital & Social Senior Specialist
Agency/Production:
McCann XBC
Creative
Joyce King Thomas – Chairman, Chief Creative Officer McCann XBC
Adrian Botan – Global Creative Director
Pete Jones – EVP, Executive Creative Director
Hetu Negri – Senior Creative
Juan Peirano – Senior Art Director
Account
Nicolas Guzman – Managing Director
Ann Carey – SVP, Executive Account Director
Jessica Deacon – VP, Account Director
Nader Nemati – Account Executive
Nick Hird – Regional Business Director
Production - McCann New York
Dave Herman – SVP, Executive Producer
Craft
Athenea Harrington – Lead Executive Producer
Valentina Barbazza – Senior Producer
Juan Pérez de Rozas – Producer
Landia Films
Rodrigo Saavedra – Director
Nicolas Cabuche – Executive Producer
Maria Silva – Producer
Charli Ritter – DoP
Cristina Cavanillas – Production Manager
Photographers
Carles Carabí
Rita Puig-Serra
Cesar Lucadamo Guzmán
Ferran Capo
Sebastian Mayer
