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Maruti Suzuki: #PehniKya (Are you wearing it?)

Date: Jan 2018
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Maruti Suzuki in its latest campaign highlights and promotes the importance of wearing a seat belt. The TV spot conceptualised by Happy mcgarrybowen showcases a kid's anxiousness of watching his father drive without wearing a seat belt. The kid tries his best to stop his father from driving until one day his father discovers and gets angry. The kid then tells his father that he is afraid of letting him drive as he doesn't wear his seat belt. The kid's father then promises to always wear a seat belt.