Sabra: The Unofficial Meal by The Martin Agency
- Location:
As hummus continues to be a popular snack in the states, Sabra has rolled out a campaign that encourages viewers to think of its hummus as their fourth meal of the day. Created by The Martin Agency, a playful 30-second spot bills Sabras’s hummus as “The Unofficial Meal” that can bring people together between lunch and dinner.
Credits
Chief Creative Officer: Joe Alexander
Creative Director: David Muhlenfeld
Senior Art Director: Henrique Santiago
Senior Art Director: Ty Harper
Senior Copywriter/Creative Director: Anne Marie Hite
Senior Copywriter: Raymond McKinney
Executive Producer: Christina Cairo
Broadcast Producer: Ross Skinner
Junior Broadcast Producer: Sara Montgomery
Group Account Director: Rich Weinstein
Account Director: Audyn O’Rourke
Account Executive: Ben Safchuk
Planning Director: Mike Kelley
Business Affairs Supervisor: Juanita McInteer
Financial Account Manager: LaTasha Evans
Financial Business Manager: Elizabeth Moore
Group Project Management Supervisor: Karen Baber
Production Company: HLA
Director: Justin Stokes
Executive Producer: Mike Wells
Producer: Tim Daukes
Producer: Paula Garr
Production Manager: Daniel Carter
Director of Photography: Martin Hill
Production Designer: Tom Gander
Editorial Company: The Quarry
Editor: Owen Oppenheimer
Assistant Editor: Jim Robinson
Executive Producer: Tor Adams
Telecine: The Mill
Producer: Nicole Duncan
Colorist: Mick Vincent
Online: Adam Maynard
Animation: Hue & Cry
Creative Director: Magnus Hierta
Associate Creative Director: Evan Parsons
Technical Director: Andrew Prousalis
Executive Producer: Joe Montalbano
Senior Producer: Whitney Green
Producer: Colleen Hopkins
Animator: Liam Ward
Animator: Andrea Garza DeLeon
Illustrator: Shannon Rollins
Music House: Duotone
Managing Director: David Leinheardt
Creative Director: Jack Livesey
Executive Producer: Ross Hopman
Audio Post Company: Rainmaker Studio
Engineer/Mixer: Jeff McManus
