Client: Sabra
Date: Apr 2016
Your Vote
Overall Rating
Opps, please vote again
26 votes

As hummus continues to be a popular snack in the states, Sabra has rolled out a campaign that encourages viewers to think of its hummus as their fourth meal of the day. Created by The Martin Agency, a playful 30-second spot bills Sabras’s hummus as “The Unofficial Meal” that can bring people together between lunch and dinner.


Chief Creative Officer: Joe Alexander

Creative Director: David Muhlenfeld

Senior Art Director: Henrique Santiago

Senior Art Director: Ty Harper

Senior Copywriter/Creative Director: Anne Marie Hite

Senior Copywriter: Raymond McKinney

Executive Producer: Christina Cairo

Broadcast Producer: Ross Skinner

Junior Broadcast Producer: Sara Montgomery

Group Account Director: Rich Weinstein

Account Director: Audyn O’Rourke

Account Executive: Ben Safchuk

Planning Director: Mike Kelley

Business Affairs Supervisor: Juanita McInteer

Financial Account Manager: LaTasha Evans

Financial Business Manager: Elizabeth Moore

Group Project Management Supervisor: Karen Baber

Production Company: HLA

Director: Justin Stokes

Executive Producer: Mike Wells

Producer: Tim Daukes

Producer: Paula Garr

Production Manager: Daniel Carter

Director of Photography: Martin Hill

Production Designer: Tom Gander

Editorial Company: The Quarry

Editor: Owen Oppenheimer

Assistant Editor: Jim Robinson

Executive Producer: Tor Adams

Telecine: The Mill

Producer: Nicole Duncan

Colorist: Mick Vincent

Online: Adam Maynard

Animation: Hue & Cry

Creative Director: Magnus Hierta

Associate Creative Director: Evan Parsons

Technical Director: Andrew Prousalis

Executive Producer: Joe Montalbano

Senior Producer: Whitney Green

Producer: Colleen Hopkins

Animator: Liam Ward

Animator: Andrea Garza DeLeon

Illustrator: Shannon Rollins

Music House: Duotone

Managing Director: David Leinheardt

Creative Director: Jack Livesey

Executive Producer: Ross Hopman

Audio Post Company: Rainmaker Studio

Engineer/Mixer: Jeff McManus