Land O' Lakes: Add A Little Good by The Martin Agency
- Location:
The Martin Agency has rolled out its first work for Minnesota-based member-owned dairy cooperative Land O' Lakes. According to The Martin Agency, this is the first time Land O' Lakes has ever done brand work. Since it has 99% awareness of its products, the brand decided to tell its story through this campaign instead of focusing on what it has to offer. Called 'Add A Little Good,' the effort focuses on the little ways that people can improve the world around them.
Credits
Chief Creative Officer: Joe Alexander
Executive Creative Director: Andy Azula
Creative Director: Jordi Martinez
Senior Art Director: Tara Gorman
Senior Copywriter: Lassiter Stone
Managing Director – Production & Development: Steve Humble
Executive Producer: Letitia Jacobs
Senior Producer: Adrienne Daniel
Associate Broadcast Producer: Coleman Sweeney
Business Affairs Supervisor: Alice Isner
Director of Production Business Management: Karen Taylor
Senior Project Manager: Courtney Faudree Hurd
Group Account Director: Walker Teele
Account Director: Carey Ely
Account Supervisor: Chloe Bos
Account Executive: Sarah Smith
Account Coordinator: Alexis Nelson
Production Company: Thomas Thomas Films
Director: Kevin Thomas
Executive Producer: Philippa Thomas
Producer: Jon Dino
Director of Photography: Robert Pendar-Hughes
Food Stylist: Debi Halpert
Editorial Company: White House Post
Editor: Heidi Black
Assistant Editor: Sam Perkins
Executive Producer: Joni Williamson
Head of Production: Joanna Manning
Producer: Jonlyn Williams
Animation/VFX: Go Overboard
VFX Supervisor/Lead Flame Artist: Jan Cilliers
Flame Assist: Sarah Vigil
Flame Artists: Brandon Sanders, Jim Bohn, Michael Angelo
Matte Painter: Dark Hoffman
Producer: Krystle Seiden
Executive Producer: Celest Gilbert
Colorist: Matthew Schwab
Music for “Next” & “Soup Kitchen”: Human
Composers: Craig DeLeon (“Next”), Thomas Keery (“Soup Kitchen”)
Music for “Co-Op”: Asche & Spencer
Audio Post Company: Rainmaker Studios
Sr. Sound Designer, Music Composer, Technical Supervisor: Jeff McManus
Executive Producer, Owner: Kristin O’Connor
General Manager / Scheduler: Clinton Spell II
