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Land O' Lakes: Add A Little Good by The Martin Agency

Date: May 2016
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The Martin Agency has rolled out its first work for Minnesota-based member-owned dairy cooperative Land O' Lakes. According to The Martin Agency, this is the first time Land O' Lakes has ever done brand work. Since it has 99% awareness of its products, the brand decided to tell its story through this campaign instead of focusing on what it has to offer. Called 'Add A Little Good,' the effort focuses on the little ways that people can improve the world around them.

Credits

Chief Creative Officer: Joe Alexander

Executive Creative Director: Andy Azula

Creative Director: Jordi Martinez

Senior Art Director: Tara Gorman

Senior Copywriter: Lassiter Stone

Managing Director – Production & Development: Steve Humble

Executive Producer: Letitia Jacobs

Senior Producer: Adrienne Daniel

Associate Broadcast Producer: Coleman Sweeney

Business Affairs Supervisor: Alice Isner

Director of Production Business Management: Karen Taylor

Senior Project Manager: Courtney Faudree Hurd

Group Account Director: Walker Teele

Account Director: Carey Ely

Account Supervisor: Chloe Bos

Account Executive: Sarah Smith

Account Coordinator: Alexis Nelson

Production Company: Thomas Thomas Films

Director: Kevin Thomas

Executive Producer: Philippa Thomas

Producer: Jon Dino

Director of Photography: Robert Pendar-Hughes

Food Stylist: Debi Halpert

Editorial Company: White House Post

Editor: Heidi Black

Assistant Editor: Sam Perkins

Executive Producer: Joni Williamson

Head of Production: Joanna Manning

Producer: Jonlyn Williams

Animation/VFX: Go Overboard

VFX Supervisor/Lead Flame Artist: Jan Cilliers

Flame Assist: Sarah Vigil

Flame Artists: Brandon Sanders, Jim Bohn, Michael Angelo

Matte Painter: Dark Hoffman

Producer: Krystle Seiden

Executive Producer: Celest Gilbert

Colorist: Matthew Schwab

Music for “Next” & “Soup Kitchen”: Human

Composers: Craig DeLeon (“Next”), Thomas Keery (“Soup Kitchen”)

Music for “Co-Op”: Asche & Spencer

Audio Post Company: Rainmaker Studios

Sr. Sound Designer, Music Composer, Technical Supervisor: Jeff McManus

Executive Producer, Owner: Kristin O’Connor

General Manager / Scheduler: Clinton Spell II

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