Geico: advert-top-1 by The Martin Agency
- Location:
After last year's clever 'Unskippable' campaign, Geico is back at it with a new series of pre-roll ads called 'Fast Forward.' According to The Martin Ageny, the brand was faced with a new "pre-roll problem" this year: an online media buy without any skip buttons. Since they're forcing viewers to watch their full ads, the brand "fast-forwards" through each ad so viewers can get to their videos faster. The end of each video ends in some sort of ridiculous scenario, which the brand hopes will prompt viewers to actually click on the ad to see an extended verision that shows what happens.
Credits
Chief Creative Officer: Joe Alexander
Group Creative Director: Steve Bassett
Group Creative Director: Wade Alger
Creative Director: Neel Williams
Associate Creative Director: Mauricio Mazzariol
Executive Producer: Brett Alexander
Broadcast Producer: Liza Miller
Junior Broadcast Producer: Coleman Sweeney
Group Account Director: Brad Higdon
Account Executive: Allison Hensley
Account Coordinator: Allie Waller
Business Affairs Supervisor: Suzanne Wieringo
Financial Account Supervisor: Monica Cox
Senior Production Business Manager: Amy Trenz
Project Manager: Karen McEwen
Production Company: Furlined
Director: Nick Ball
President: Diane McArter
Senior Executive Producer: David Thorne
Executive Producer: David Richards
Producer: Jason Gilbert
Editorial Company: Cut + Run
Executive Producer: Carr Schilling
Producer: Annabelle Dunbar-Whittaker
Editor: Frank Effron
Assistant Editor: Brian Meagher
Telecine: MPC
Colorist: Ricky Gausis
Animation/VFX: MPC
Executive Producer: Lexi Stern
Senior Producer: Juliet Tierney
Production Coordinator: Valentina Cokonis
Line Producer: Deepanjali Singh
VFX Supervisor: Gizmo Rivera
VFX Supervisor/Nuke Lead: Jim Spratling
Comp/Prep Lead: Avinash Bhandary
Roto Lead: Sivakumar R
Music:Black Iris
Executive Producer: Jon Spencer
Senior Producer: Amanda Patterson
Executive Creative Director: Justin Bailey
Creative Director: Rich Stine
Composer: Justin Bailey
Audio Post Company: Rainmaker Studios
Engineer/Mixer: Jeff McManus, Mike O’Connor
