Client: Geico
Date: Feb 2016
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After last year's clever 'Unskippable' campaign, Geico is back at it with a new series of pre-roll ads called 'Fast Forward.' According to The Martin Ageny, the brand was faced with a new "pre-roll problem" this year: an online media buy without any skip buttons. Since they're forcing viewers to watch their full ads, the brand "fast-forwards" through each ad so viewers can get to their videos faster. The end of each video ends in some sort of ridiculous scenario, which the brand hopes will prompt viewers to actually click on the ad to see an extended verision that shows what happens.


Chief Creative Officer: Joe Alexander

Group Creative Director: Steve Bassett

Group Creative Director: Wade Alger

Creative Director: Neel Williams

Associate Creative Director: Mauricio Mazzariol

Executive Producer: Brett Alexander

Broadcast Producer: Liza Miller

Junior Broadcast Producer: Coleman Sweeney

Group Account Director: Brad Higdon

Account Executive: Allison Hensley

Account Coordinator: Allie Waller

Business Affairs Supervisor: Suzanne Wieringo

Financial Account Supervisor: Monica Cox

Senior Production Business Manager: Amy Trenz

Project Manager: Karen McEwen

Production Company: Furlined

Director: Nick Ball

President: Diane McArter

Senior Executive Producer: David Thorne

Executive Producer: David Richards

Producer: Jason Gilbert

Editorial Company: Cut + Run

Executive Producer: Carr Schilling

Producer: Annabelle Dunbar-Whittaker

Editor: Frank Effron

Assistant Editor: Brian Meagher

Telecine: MPC

Colorist: Ricky Gausis

Animation/VFX: MPC

Executive Producer: Lexi Stern

Senior Producer: Juliet Tierney

Production Coordinator: Valentina Cokonis

Line Producer: Deepanjali Singh

VFX Supervisor: Gizmo Rivera

VFX Supervisor/Nuke Lead: Jim Spratling

Comp/Prep Lead: Avinash Bhandary

Roto Lead: Sivakumar R

Music:Black Iris

Executive Producer: Jon Spencer

Senior Producer: Amanda Patterson

Executive Creative Director: Justin Bailey

Creative Director: Rich Stine

Composer: Justin Bailey

Audio Post Company: Rainmaker Studios

Engineer/Mixer: Jeff McManus, Mike O’Connor