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Grey Group: Marks & Spencer India Re-think by Marks & Spencer

Client: Grey Group
Date: Feb 2019
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British retail brand Marks & Spencer (M&S) has launched its first campaign specifically for the India market, aiming to appeal to Indian consumers’ fashionable side.

The ‘rethink’ campaign, by Grey London and Delhi, sticks to the Marks & Spencer aesthetic and messaging but has updated it to appeal specifically for Indians that are looking to revamp their look.

According to M&S, this is a significant milestone for the business in India as it’s the first time it’s tailored a campaign to local insights.


Marks & Spencer:

Ira Dubinsky, Head of International Marketing, Marks & Spencer

Jenifer Morgan, International Assistant Brand and Marketing Manager, Marks & Spencer

Pankaj Kapoor, Marketing Head, Marks & Spencer India

Purvaa Kapadia, General Marketing Manager, Marks & Spencer India

Ankita Dwivedi, Brand Manager and Social Media, Marks & Spencer India

Khvati Malhotra, PR and Research Manager


Oksana Valentelis, Creative, Grey London

Izzy Falcon, Account Director, Grey London

Emilie Jenner, Account Manager, Grey London

Bikram Binda, VP & Strategic Planning Head, Grey Delhi


Richard Truscott, LGA Management