British retail brand Marks & Spencer (M&S) has launched its first campaign specifically for the India market, aiming to appeal to Indian consumers’ fashionable side.
The ‘rethink’ campaign, by Grey London and Delhi, sticks to the Marks & Spencer aesthetic and messaging but has updated it to appeal specifically for Indians that are looking to revamp their look.
According to M&S, this is a significant milestone for the business in India as it’s the first time it’s tailored a campaign to local insights.
Marks & Spencer:
Ira Dubinsky, Head of International Marketing, Marks & Spencer
Jenifer Morgan, International Assistant Brand and Marketing Manager, Marks & Spencer
Pankaj Kapoor, Marketing Head, Marks & Spencer India
Purvaa Kapadia, General Marketing Manager, Marks & Spencer India
Ankita Dwivedi, Brand Manager and Social Media, Marks & Spencer India
Khvati Malhotra, PR and Research Manager
Oksana Valentelis, Creative, Grey London
Izzy Falcon, Account Director, Grey London
Emilie Jenner, Account Manager, Grey London
Bikram Binda, VP & Strategic Planning Head, Grey Delhi
Richard Truscott, LGA Management