The Drum Awards for Marketing - Extended Deadline

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Client: Trulia
Date: Jun 2016
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MC Hammer has partnered with real estate site Trulia to let users "Hammerfy" their home. At Trulia.com/Hammerfy, visitors can create a custom rap song and video by MC Hammer based upon specific amenities and features that they are looking for in their new home. The campaign was created by The Marketing Arm with help from creative music agency Jingle Punks.