The Drum Awards for Marketing - Extended Deadline

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Client: Troy-Bilt
Date: May 2019
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Troy-Bilt and its agency of record, Marcus Thomas, have launched a campaign, 'Durability' to announce the brand’s new retail home at The Home Depot.

With the tagline, "Durability has a new home,” Troy-Bilt pushes its equipment to the limit so it works every time you need it.

In a humorous 30-second spot, the viewer is immediately given a warning that multiple lawn mowers were harmed in the making of this campaign. The brand'ss full line of outdoor power equipment is seen being put through extreme measures to prove its ‘durability’ – being dropped from an undisclosed height to riding over ladders, even driving over a steep incline.

There’s also a shoppable experience through Kerv (media tech vendor) that allows viewers to interact with various elements within a video pre-roll format. Viewers can rollover content for more information, or use the bookmarking feature to “save” segments from the body of the video, which can then be explored further on the site. This interactive, shoppable video format is another way for users to interact with and explore the Troy-Bilt brand and its lineup of equipment.

Credits

Agency: Marcus Thomas

Brand: Troy-Bilt