Match.com: If Commitment Is Your Thing by Marcel
- Location:
In December 2019, Marcel and client Meetic (part of Match.com) released a series of short spots in a new campaign, 'If Commitment is Your Thing', to support the brand's new platform, 'Start Something Real'.
While many turn to dating apps for a casual relationship, Match is looking to target a new sector of users, those who are looking for something long-term. The short spots start out hot and heavy, insinuating we might be intruding on a private moment of passion. But what we're exposed to isn't, it turns out, young couples in the throes of passion - these couples are engaged in meaningful activities. A man seemingly heating things up with a sexy dance is actually rocking his baby to sleep. Furniture rumbling, a bed knocking up against the wall turns out to be a couple hanging a framed photo together, and what looks like a strip-tease winds up being a woman clearing closet space for her boyfriend.
The revealing scenarios of couples sharing intimate moments illustrate the kind of commitment you can find on Match.
Credits
CLIENT : MEETIC
CEO Match Group EMEA & APAC: Alexandre LUBOT
CEO Meetic Croup: Matthieu JACQUIER
CMO : Céline BOUDIERE
Brand & Consumers VP: Jerome RIVIERE
Global Marketing Manager: Julie DEFFONTAINES
Senior Marketing Manager: Emelie FAUQUE
Digital Marketing Manager: Clara LESAULNIER
VP Business Line : Héloise DES MONSTIERS, Joanna PONS
AGENCY: MARCEL
CEO: Pascal NESSIM, Charles GEORGES-PICOT
Chief Creative Officer Publicis France: Anne DE MAUPEOU
Executive Creative Directors : Gaetan DU PELOUX & Youri GUERASSIMOV
Creative Director : Clement SECHET
Art Director : Laura AONDIO
Copywriter: Francesca VITELLO
CSO & Managing Partner: Nicolas LEVY
Associate Director: Sébastien JAUFFRET
Account Manager: Barbara CRUCHET
Account Executive: Claire SIOUFI
Senior Strategic Planner: Léoda ESTEVE
Junior Strategic Planner: Alexandre HONORE
TV producer: Cleo FERENCZ!
Project Director: Eva CASTRILLO
Project Manager: Lola VEZANT
Social Media Manager: Constance BONARDI
Social Art Directors: Audren BREUX, Claire LOZACH
Social Film Editors: Julien HANNEDOUCHE, Jinyun HE
Motion Designer: Vincent IWEIS
PRODUCTION COMPANY: INSURECTION
Directors: TRUMAN and COOPER
Producer: Valentine GOMES FERENCZI
DOP: Benoit SOLER
Production Director: Alexis FONVIEILLE
Production Coordinator: Arthur HUERNER
Post Production: FIRM
Post Producer : Eloise REY, Coralie DUARTE
Sound Production: SCHMOOZE
Producer: Greg GALLIAN
Sound Mix: Jean Luc VERSCHELDE
