Match.com: If Commitment Is Your Thing by Marcel

Agency: Marcel
Client: Match.com
Date: Jan 2020
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In December 2019, Marcel and client Meetic (part of Match.com) released a series of short spots in a new campaign, 'If Commitment is Your Thing', to support the brand's new platform, 'Start Something Real'.

While many turn to dating apps for a casual relationship, Match is looking to target a new sector of users, those who are looking for something long-term. The short spots start out hot and heavy, insinuating we might be intruding on a private moment of passion. But what we're exposed to isn't, it turns out, young couples in the throes of passion - these couples are engaged in meaningful activities. A man seemingly heating things up with a sexy dance is actually rocking his baby to sleep. Furniture rumbling, a bed knocking up against the wall turns out to be a couple hanging a framed photo together, and what looks like a strip-tease winds up being a woman clearing closet space for her boyfriend.

The revealing scenarios of couples sharing intimate moments illustrate the kind of commitment you can find on Match.

Credits

CLIENT : MEETIC

CEO Match Group EMEA & APAC: Alexandre LUBOT

CEO Meetic Croup: Matthieu JACQUIER

CMO : Céline BOUDIERE

Brand & Consumers VP: Jerome RIVIERE

Global Marketing Manager: Julie DEFFONTAINES

Senior Marketing Manager: Emelie FAUQUE

Digital Marketing Manager: Clara LESAULNIER

VP Business Line : Héloise DES MONSTIERS, Joanna PONS

AGENCY: MARCEL

CEO: Pascal NESSIM, Charles GEORGES-PICOT

Chief Creative Officer Publicis France: Anne DE MAUPEOU

Executive Creative Directors : Gaetan DU PELOUX & Youri GUERASSIMOV

Creative Director : Clement SECHET

Art Director : Laura AONDIO

Copywriter: Francesca VITELLO

CSO & Managing Partner: Nicolas LEVY

Associate Director: Sébastien JAUFFRET

Account Manager: Barbara CRUCHET

Account Executive: Claire SIOUFI

Senior Strategic Planner: Léoda ESTEVE

Junior Strategic Planner: Alexandre HONORE

TV producer: Cleo FERENCZ!

Project Director: Eva CASTRILLO

Project Manager: Lola VEZANT

Social Media Manager: Constance BONARDI

Social Art Directors: Audren BREUX, Claire LOZACH

Social Film Editors: Julien HANNEDOUCHE, Jinyun HE

Motion Designer: Vincent IWEIS

PRODUCTION COMPANY: INSURECTION

Directors: TRUMAN and COOPER

Producer: Valentine GOMES FERENCZI

DOP: Benoit SOLER

Production Director: Alexis FONVIEILLE

Production Coordinator: Arthur HUERNER

Post Production: FIRM

Post Producer : Eloise REY, Coralie DUARTE

Sound Production: SCHMOOZE

Producer: Greg GALLIAN

Sound Mix: Jean Luc VERSCHELDE

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