Volkswagen: Betta Getta Jetta by ManvsMachine & Deutsch

Client: Volkswagen
Date: Jul 2018
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LA-based studio Jamm brings its visual effects know-how to help debut the all-new 2019 Volkswagen Jetta with the 'Betta Getta Jetta' campaign. Created by Deutsch and produced by ManvsMachine, the 12 spots bring the Jetta to life by combining Jamm’s high-end CG design with a color palette inspired by the Jetta’s available 10-color ambient lighting system.

Jamm worked closely with ManvsMachine on every shot, and they employed a variety of techniques for the music-centric campaign, which highlights updated features such as ambient lighting and Beats Audio. The series includes spots titled 'Remix,' 'Bumper-to-Bumper,' 'Turb-Whoa,' 'Moods,' 'Bass,' “Rings,' 'Puzzle,' and 'App Magnet,' along with 15-second teasers, all of which have been airing continuously on various broadcast, digital and social channels during the World Cup.

With Jamm’s standout talents behind the wheel of the campaign’s visual effects, 'Betta Getta Jetta' captures a spot-on reflection of the fun, youthful spirit of one of Volkswagen’s most iconic vehicles, brought to life for the modern age.

Credits

Client: Volkswagen

President, CEO: Hinrich Woebcken

Executive Vice President, Sales and Marketing: Derrick Hatami

Senior Director, Marketing Transformation, Strategy, & Communication: Greg Tebbutt

Director, Marketing Communications and Media: Jennifer Clayton

Director, Retail Marketing: David Dunlap

Advertising Manager, VW Marketing: Chanel Barresi

Retail Communications Manager: Jessica Wolf

Brand Advertising Senior Specialist: Tammy Nguyen

Senior Retail Communications Specialist: Megan Gross

North America Chief Creative Office: Pete Favat

Executive Creative Director: Todd Riddle

Group Creative Director: Heath Pochucha

Creative Director: Mike Frank

Associate Creative Director, Art: Ed Patterson

Associate Creative Director, Copy: Jeff Hornung

Senior Art Director: Lisandro Ancewicz

Creative Director, Copy: Todd Carey

Creative Director, Art: Curt Johnson

Senior Copywriter: Newt Cox

Head of Design: Adhemas Batista

Design Director: Talin Baharian

Director of Integrated Production: Vic Palumbo

Executive Integrated Producer: Margaret Nickerson

Senior Integrated Producer: Samantha Bonom

Group Account Director: Tom Else

Account Director: Alex Gross

Account Supervisor: Mary Connolly

Account Supervisor: Keith Corcoran

Senior Account Executive: Nate Pouley

Assistant Account Executive: Andrew Haumersen

Director of Product Information: Jason Clark

Product Information Specialist: Ryan Callahan

Director of Integrated Business Affairs: Abilino Guillermo

Group Director of Integrated Business Affairs: Gabriela Farias

Senior Business Affairs Manager: Saeyoung Kim

Director of Broadcast Traffic: Carie Bonillo

Senior Broadcast Traffic Manager: Courtney Tylka

Group Strategy Director: Donn Rohn

Associate Strategy Director: Ben Perreira

Senior Digital Strategist: Rachael Stets

Strategist: Leigh Citarella

Directed by ManvsMachine

Design & Art Direction by ManvsMachine

Edited by ManvsMachine

Post Visual Effects: JAMM VFX

Visual Effects Supervisor/Lead Compositor: Jake Montgomery

Visual Effects Supervisor/ Lead CG: Andy Boyd

Lead Flame Artist: Brian Hajek

Lead Flame Artist: Benoit Mannequin

Flame Artist: Michael Vaglienty

Flame Artist: Patrick Munoz

Flame Artist: Mark Holden

Nuke Artist: Kevin Jones

Animation Supervisor: Stew Burris

Lead CG Artist: Brian Burke

CG Artist: Zachary DiMaria

CG Artist: Nha Ca Chau

CG Artist: Fred Hopp

CG Artist: Christian Gallagher

CG Artist: Felix Urquiza

CG Artist: Juan Salazar

CG Artist: King Nigoza

CG Artist: Wenjie Shi

Previs Artist: Joe Henderson

Previs Artist: Steve Lo

Producer: Ashley Greyson

Production Coordinator: Justine Pregler

Executive Producer: Asher Edwards

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