The Drum Awards for Marketing - Entry Deadline

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Agency: Manifest
Date: Feb 2021
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Tommee Tippee has launched a major global campaign to demystify the complex realities of feeding for new and prospective mums, redefining how the parenting category speaks to women.

The Boob Life, by creative brand communications agency Manifest, is a unified multi-channel campaign incorporating a ground-breaking brand film and a six-part digital content series called ‘Spill the Milk.’ Launching internationally across the UK, Australia, and the USA, the campaign promotes two new additions to Tommee Tippee’s Made for Me range; first-of-its-kind Breast Pads available in different shapes, sizes, and absorbances, and a Double Electric Breast Pump.