The Drum Awards Festival - Official Deadline

-d -h -min -sec

Date: Apr 2019
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Manchester United has launched a diversity campaign as part of its longstanding #AllRedAllEqual commitment to equality, diversity and inclusion.

Discrimination in football is one of the major challenges that the sport faces today. It is a sad reality that players and their fans are constantly at the receiving end of homophobic, racist, sexist and ableist rhetoric, which is found at football games, on social feeds and literally anywhere the game touches.

As part of Manchester United's endeavour to make progress in this area, it has launched a HATRED campaign that features members of its women's and men's teams. The campaign is part of its #AllRedAllEqual diversity commitment which launched in 2016.

Alongside banners which will be displayed at Old Trafford East Stand, Manchester United's home stadium, a centre-circle flag will be placed on the pitch to mark the occasion.

It has unveiled a video to accompany the launch. The film features Manchester United players, including Anthony Martial, Juan Mata and Jesse Lingard from the men's team and Emily Ramsey and Martha Harris from the women's.

In the film, each of the players discusses the campaign's message and show their reaction to discriminatory opinions and anti-social posts.

Alongside the film and Old Trafford banners, the club's website and social media will feature messaging around the club’s opposition to discrimination and promoting the #AllRedAllEqual commitment to its diverse global fan base.