Mailchimp: Mailchimp platform rollout

A campaign to promote new features launched by Mailchimp will accompany the rollout of the new platform that aims to help small and medium-sized businesses.

It will be a multichannel global campaign, featuring digital and social, direct mail with postcards, plus out-of-home, radio and streaming. And Mailchimp will continue to use its whimsical illustrations on its website, as well as its signature chimp, Freddie, in its marketing and advertising efforts.