Clayton Homes: Prefabulous by Made

US home builder Clayton has launched a new campaign for prefab homes created by Boulder-based marketing firm Made.

As the 60-second hero spot opens, a casually dressed young woman walks into a large, empty warehouse — it’s a home-building facility. As Mel Tormé’s jazzy version of Comin’ Home Baby starts up, she enters a peacock-colored door that’s lowered into place, hangs her coat on a rack that emerges and proceeds to live life with her family in this pad in progress.

Bit by bit, the stark setting transforms into a dream home around her. Walls erect and recede to make room for bookshelves. A sofa is placed under her as she is sitting down and her feet are propped on a matching ottoman. The constantly moving camera follows family members (a pacing husband, a pajama-clad child) roaming through the place as both the home, and a great life, come together. The ad ends with an epic pull-through shot where we discover the home is now in a beautiful outdoor setting, where the family resides.

“And just like that,” a title card reads. “A dream life is something you can afford.” The tagline: “That’s Prefabulous. Clayton.”

The ad aims to disarm consumers who have never lived in a manufactured home and plays up the customizable features they expect in luxury brands.