Ashley Madison: Ashley Madison Drops the Shhhh by Mad Laundry

Cheating has long been perceived to be a male dominant behavior but now more than ever, women are speaking up about their own secret side — their affair life.

Ashley Madison, the married-dating website, has dropped its infamous 'Shhhh' to reveal the true stories of its female membership in its latest campaign. The campaign features a 15-second spot giving viewers an inside look into the female psyche, telling the real story of two female members who are cheating. The spot features stories revealing what women like most about their affairs, based on the experiences of the members of the infidelity service designed for married people to carry out discreet relationships with other married people.

Created by Mad Laundry, the spot is part of a TV and digital media buy for the infidelity site which just hit the 60 million member mark. It will be running from April 15 to May 11 on the Viacom network’s Paramount TV station.