The Drum Awards Festival - Official Deadline

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Client: Lynx
Date: Oct 2018
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Lynx, UK’s male grooming brand, has launched its Ditch Labels, Ditch Bullying campaign with influencers including Manchester United footballer Marouane Fellaini, TV personality Ollie Locke, Notes and rapper Big Shaq.

As part of the campaign Lynx has launched a limited-edition body spray and shower gel, where the brand has removed its own label to promote the Ditch The Label charity and message. 100% of profits from each kit sold are donated to LYNX’s global partner and anti-bullying charity Ditch The Label to help guys around the world beat bullying and express their true selves.