Client: Lunya
Date: Feb 2020
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Lunya is taking on Valentine’s Day by redefining what “good in bed” means through a campaign sharing intimate moments with real couples.

Founder Ashley Merrill is connecting with the women she serves through a pop-up store, brand activation, on the blog, social media ads, via email, gift guides, and a short commercial running on connected TV.

Lunya is also hosting a pop-up store at The Grove in LA through 28 February with weekly giveaways. The temporary store will offer Lunya’s full collection of staples and innovative fabrics. The brand also hosted a 'Dream Sensation' activation.

In its blog, Lunya is jumping in bed with its favorite couples to dive deep into their relationships.