Lunya is taking on Valentine’s Day by redefining what “good in bed” means through a campaign sharing intimate moments with real couples.
Founder Ashley Merrill is connecting with the women she serves through a pop-up store, brand activation, on the blog, social media ads, via email, gift guides, and a short commercial running on connected TV.
Lunya is also hosting a pop-up store at The Grove in LA through 28 February with weekly giveaways. The temporary store will offer Lunya’s full collection of staples and innovative fabrics. The brand also hosted a 'Dream Sensation' activation.
In its blog, Lunya is jumping in bed with its favorite couples to dive deep into their relationships.