Luma, a home Wi-Fi system company, has enlisted the commanding presence of former Dos Equis ‘Most Interesting Man in the World’ Jonathan Goldsmith, for its latest campaign for its Luma Guardian.
The personal concierge that manages your home network’s privacy, security and performance, while offering a tech expert on demand, uses a video ad to promote the service with Goldsmith answering tech questions.
Goldsmith answers them in a funny and informative way, then touts the privacy benefits of the Luma system before asking people to tweet him at @jonathanatluma because “I’m here to help”.
The ad will live on YouTube.
Creative Direction: Luma
Production Company: Ponte Studios
Production Company Producer: Bryce Hill
Director: Manny Bernardez
Editor: Cory Livingston
Colorist: Martin Melnick
Color Correct: Jake Buff
Mix/Sound Design: Eduardo Larez
Voiceover: Julie Johnston
Music: Songs to Your Eyes