Client: Luma
Date: Jul 2017
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Luma, a home Wi-Fi system company, has enlisted the commanding presence of former Dos Equis ‘Most Interesting Man in the World’ Jonathan Goldsmith, for its latest campaign for its Luma Guardian.

The personal concierge that manages your home network’s privacy, security and performance, while offering a tech expert on demand, uses a video ad to promote the service with Goldsmith answering tech questions.

Goldsmith answers them in a funny and informative way, then touts the privacy benefits of the Luma system before asking people to tweet him at @jonathanatluma because “I’m here to help”.

The ad will live on YouTube.


Creative Direction: Luma

Production Company: Ponte Studios

Production Company Producer: Bryce Hill

Director: Manny Bernardez

Editor: Cory Livingston

Colorist: Martin Melnick

Color Correct: Jake Buff

Mix/Sound Design: Eduardo Larez

Voiceover: Julie Johnston

Music: Songs to Your Eyes