lululemon: Mindful Run

Lululemon recently launched a new global campaign to shed light on the real stories that inspire people to run.

The Canadian apparel brand believes that running is about more than putting one foot in front of the other. It’s the experience during and beyond the activity. The mental, emotional, and spiritual rejuvenation that is found on roads, tracks, and trails.

In an ever competitive world, where personal-bests and times are recorded, shared and liked, Lululemon want to know about the different reasons that inspire people to run.

To mark this, the brand has launched a new social campaign, where members of the lululemon community can come together to share their reason for running.