The Drum Awards for Marketing - Extended Deadline

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Date: Dec 2017
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Whilst Christmas can certainly be a time of fun and joy, even the most festive of us will usually admit it can bring its challenges. It’s small wonder that scientists identify it as one of the most anxiety-inducing times of the year.

Thankfully, some soothing help is at hand, and all it requires is five minutes of time to step back and simply breathe.

Breathe It All In is a series of guided mindful practices created by lululemon, the Canadian athletic apparel brand rooted in the philosophy of living a purposeful and inspired life. It aims to help people harness the power of breath to transform the moment, be it to boost energy, create calm or offer reprieve in mind, body and spirit during the festive season.

Created by a variety of experts from lululemon’s collective around the world, it includes one from best-selling author, meditation teacher and lululemon Global Yoga Ambassador - Gabby Bernstein. All are available on lululemon.co.uk, iTunes and Spotify.

Each guided practice offers listeners a different breath experience and outcome – from finding a quiet moment to create peace and calm, to connecting with the world or others around you.

In addition to the lululemon mindful practices, a digital visualisation will offer a moment of visual reprieve – a moment to stop and take it all in with soothing colourscapes and flowing animations.