The Drum Awards Festival - PR

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Date: Mar 2017
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Yorkshire Tea has recruited a host of famous faces to star in its latest TV adverts, as part of a new £7m campaign aimed at celebrating the brand as a place ‘where everything’s done proper’.

The trio of adverts, produced with creative agency, Lucky Generals, feature some of the nation’s favourite stars, from TV veteran Michael Parkinson through to Olympic triathletes the Brownlee Brothers and Brit award-winning indie rockers, the Kaiser Chiefs.

They appear in a variety of comic scenarios aimed at demonstrating Yorkshire Tea’s unwavering passion and uncompromising dedication to doing things properly. And while it’s the first time the brand has used celebrities in starring roles in its adverts, true to form it has once again cast its own employees from across the business.


Founding partner: Danny Brooke-Taylor