timeTo: timeTo by Lucky Generals

Client: timeTo
Date: Nov 2019
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Responisble behaviour campaign TimeTo has released Yuletide messaging designed to make the UK advertising industry reappraise their responses to sleazy, bullying and inappropriate behaviour at social occasions ahead of the Christmas office party season.

A short film, developed in conjunction with Lucky Generals, invites bystanders to sexual harassment to state how they would intervene in an effort to open eyes to the behaviour of others. Designed to make the party scene as safe and enjoyable as possible the campaign is supported by a new series of ‘Where do you draw the line?’ adverts across print and digital.

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