The Co-op: It’s what we do by Lucky Generals

Client: The Co-op
Date: May 2019
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Today (Saturday 18 May 2019) Co-op launches a new multi-million pound advertising campaign and proposition that champions its investment back into communities.

The campaign, which was created by Lucky Generals, is the first time all three of Co-op’s modern businesses – food, insurance and funeralcare – have been brought together into one overarching marketing strategy. In addition to this, Co-op has focused on weaving its commercial and community messaging together with the whole campaign encapsulated by the new strap line: “It’s what we do”.

While Co-op’s values and ethics have always been a key part of its businesses, research showed that many consumers were unaware of how far reaching its community initiatives were and how millions of pounds were being reinvested.

Credits

Client - The Co-op

Customer Director - Alison Jones

Creative Agency - Lucky Generals

Production Company: MJZ

Director: Nicolai Fuglsig

Executive Producer: Helen Kenny

Producer: Alicia Richards

Post Production: The Mill

VFX Supervisor: Greg Spencer

2D Lead Artist: Ed Poulson, Rich De Carteret

Colourist: James Bamford

Post Producer: Imogen Pai

Sound: Sam Ashwell and Jeff Smith @ 750MPH

Music: Siren Music

Music Supervisor: Sian Rogers