Today (Saturday 18 May 2019) Co-op launches a new multi-million pound advertising campaign and proposition that champions its investment back into communities.
The campaign, which was created by Lucky Generals, is the first time all three of Co-op’s modern businesses – food, insurance and funeralcare – have been brought together into one overarching marketing strategy. In addition to this, Co-op has focused on weaving its commercial and community messaging together with the whole campaign encapsulated by the new strap line: “It’s what we do”.
While Co-op’s values and ethics have always been a key part of its businesses, research showed that many consumers were unaware of how far reaching its community initiatives were and how millions of pounds were being reinvested.
Client - The Co-op
Customer Director - Alison Jones
Creative Agency - Lucky Generals
Production Company: MJZ
Director: Nicolai Fuglsig
Executive Producer: Helen Kenny
Producer: Alicia Richards
Post Production: The Mill
VFX Supervisor: Greg Spencer
2D Lead Artist: Ed Poulson, Rich De Carteret
Colourist: James Bamford
Post Producer: Imogen Pai
Sound: Sam Ashwell and Jeff Smith @ 750MPH
Music: Siren Music
Music Supervisor: Sian Rogers