Premier Inn: Pedal Squad by Lucky Generals

Client: Premier Inn
Date: Jan 2018
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Premier Inn has launched the second ad of this year's 'A Great Place to Start' campaign, created by Lucky Generals. The spot, entitled 'Pedal Squad', will appear on TV and online from 1 January.

The ad tells the story of a group of amateur cyclists preparing for a big day on their bikes, and highlights Premier Inn’s bike-friendly approach.


Media Agency: MG OMD

Director: Rob Leggatt

Production Company Producer: Tim Katz

Production Company: Knucklehead

Editor: Jo Guest @ Final Cut

Post-production: The Mill

Grade: The Mill

Audio Post-Production: 750mph

Casting director/Casting agency: Hammond Cox Casting

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