Premier Inn has launched the second ad of this year's 'A Great Place to Start' campaign, created by Lucky Generals. The spot, entitled 'Pedal Squad', will appear on TV and online from 1 January.
The ad tells the story of a group of amateur cyclists preparing for a big day on their bikes, and highlights Premier Inn’s bike-friendly approach.
Media Agency: MG OMD
Director: Rob Leggatt
Production Company Producer: Tim Katz
Production Company: Knucklehead
Editor: Jo Guest @ Final Cut
Post-production: The Mill
Grade: The Mill
Audio Post-Production: 750mph
Casting director/Casting agency: Hammond Cox Casting