The Drum Awards for Marketing - Extended Deadline

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Date: Feb 2017
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Lucky Generals has launched its latest spot for the new Paddy Power “You Beauty!” brand campaign that launched in November, which uses the rousing power of song to celebrate the unbridled optimism of die-hard sports fans.

The 60 second spot celebrates the valiant efforts of a long-suffering coach driver who has to ferry around a busload of disorderly football fans who have tickets to the game. Once they arrive at the match, the coach empties and our driver is left behind minding his vehicle in the parking lot. But never fear, because whilst he might be missing out on the action in the stadium just a few agonising metres away, he has a cheeky bet in play on his Paddy Power mobile app.

Credits

Additional credits: Media agency: Mediacom

Director: Randy Krallman

Production company: Smuggler

Editor: Tim Thornton-Alla @ Marshall Street Editors

Post production: Electric Theatre Collective

Grade: Jason Wallis

Music recording and arrangement: Adelphoi Music

Music supervision: Lucky Generals

Audio post production: 750mph