Paddy Power: You Beauty by Lucky Generals
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Lucky Generals has launched its latest spot for the new Paddy Power “You Beauty!” brand campaign that launched in November, which uses the rousing power of song to celebrate the unbridled optimism of die-hard sports fans.
The 60 second spot celebrates the valiant efforts of a long-suffering coach driver who has to ferry around a busload of disorderly football fans who have tickets to the game. Once they arrive at the match, the coach empties and our driver is left behind minding his vehicle in the parking lot. But never fear, because whilst he might be missing out on the action in the stadium just a few agonising metres away, he has a cheeky bet in play on his Paddy Power mobile app.
Credits
Additional credits: Media agency: Mediacom
Director: Randy Krallman
Production company: Smuggler
Editor: Tim Thornton-Alla @ Marshall Street Editors
Post production: Electric Theatre Collective
Grade: Jason Wallis
Music recording and arrangement: Adelphoi Music
Music supervision: Lucky Generals
Audio post production: 750mph