The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Client: OnePlus
Date: Jan 2018
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Lucky Generals has created a series of humorous product demos to support the introduction of the handset manufacturer's new OnePlus 5T.

The films are an extension of the core brand idea – 'The Smarter Choice' – which the agency introduced last September, with a horror spoof. They continue to communicate the message that the biggest brands don't always create the best products.

Set in an other-worldly test centre, these films show that however you test it, even if you’re an human lab rat dodging cactii or fending off a vicious canine, the new OnePlus 5T will always be 'The Smarter Choice'.


OnePlus - Brand

Lucky Generals - Creative agency

Spark Foundry - Media agency

Jono Hunter - Director

Minds Eye - Production company

Jonny Kight - Production Company Producer - Minds Eye

Sam Bould - Editor - Cut & Run

The Mill - Post-production

Mark Hellaby - Sound Designer - 750mph

750mph - Audio post-production