Frankie & Benny's: Meat Loaf would do anything for veg by Lucky Generals

Date: Jan 2020
Your Vote
Overall Rating
Opps, please vote again
11 votes

Italian restaurant chain Frankie & Benny’s has subverted the inescapable barrage of vegan marketing stunts with a humourous spot featuring an increasingly enraged Meat Loaf refusing a veggie rebrand.

It shows Frankie & Benny’s sleek PR team pitch the artist with a hair-brained scheme to change his name to ‘Veg Loaf’ all to underline its new vegan menus. Adding to the magic, this emulates the original pitch to the artist, he wouldn’t change his name, so that then became the focus of the spot.

The work, from recently launched PR agency Idea Farm worked with Lucky Generals to deliver the spot with the classic rock musician.


Lucky Generals

Idea Farm

Frankie & Benny's

Overall Rating
Overall Rating

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.